For foodservice businesses only, Char Crust® dry rub seasoning is available in institutional sizes. Our preferred distributors are Sysco (through their specialty channels European Imports (type “Char Crust” into their search box), ChefEx, and Supplies On The Fly) and US Foods (through their specialty channel Food Innovations). We highly recommend their programs, which are a terrific sources of specialty, imported, and artisan foods such as ours. Browse their websites for more information, or talk with your distributor rep.
Our roots are in foodservice.
Our family’s restaurant, Al Farber’s, was where it all began. Char Crusted prime steaks were the signature dish. Not only did diners enjoy them, but also the owners and chefs of competing steakhouses! After the restaurant closed in 1972, Bernard Silver and his father Nathan kept making their original Char Crust® and Roto Roast dry rub seasonings and found many chefs eagerly ordering their exclusive “secret to perfect steak.”
Today we are pleased that so many chefs — from casual sportsbars to fine white-tablecloth restaurants — enjoy and use Char Crust® dry rub seasonings on steaks, chicken, pork, seafood, and even vegetables. Try them and see for yourself how Char Crust® Seals in the Juices® and creates best-selling signature menu items.